Proposing a Model to Examine the Effect of Experiential Marketing on Satisfaction and Behavioral Intentions of Festival Participants


Yazıcı T., Koçak M. S., Hürmeriç Altunsöz I.

World Leisure Congress, Alabama, United States Of America, 07 September 2014, pp.69

  • Publication Type: Conference Paper / Summary Text
  • City: Alabama
  • Country: United States Of America
  • Page Numbers: pp.69
  • Lokman Hekim University Affiliated: No