Proposing a Model to Examine the Effect of Experiential Marketing on Satisfaction and Behavioral Intentions of Festival Participants


YAZICI T., KOÇAK M. S., HÜRMERİÇ ALTUNSÖZ I.

XIII World Leisure Congress Book of Abstracts", World Leisure Congress, 11 September 2014

  • Publication Type: Conference Paper / Summary Text
  • Lokman Hekim University Affiliated: No