Brand Personality in Independent Pharmacies
MARMARA PHARMACEUTICAL JOURNAL, vol.19, no.3, pp.238-245, 2015 (ESCI, Scopus, TRDizin)
- Publication Type: Article / Article
- Volume: 19 Issue: 3
- Publication Date: 2015
- Doi Number: 10.12991/mpj.2015190369214
- Journal Name: MARMARA PHARMACEUTICAL JOURNAL
- Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, TR DİZİN (ULAKBİM)
- Page Numbers: pp.238-245
- Lokman Hekim University Affiliated: No
Abstract
In this thesis, functions of brand personalities are evaluated separately in order to determine the brand personalities of the pharmacies located in the city center of Ankara.