Brand Personality in Independent Pharmacies

Kose I. I., GÜNEŞ G., ÖZÇELİKAY G.

MARMARA PHARMACEUTICAL JOURNAL, vol.19, no.3, pp.238-245, 2015 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 19 Issue: 3
  • Publication Date: 2015
  • Doi Number: 10.12991/mpj.2015190369214
  • Journal Name: MARMARA PHARMACEUTICAL JOURNAL
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.238-245
  • Lokman Hekim University Affiliated: No

Abstract

In this thesis, functions of brand personalities are evaluated separately in order to determine the brand personalities of the pharmacies located in the city center of Ankara.