Akademik Veri Yönetim Sistemi
Nobel Medicus, cilt.17, sa.3, ss.149-154, 2021 (ESCI)
Objective: The food and beverage industry, which have expanded rapidly in recent years, create market potential by influencing children and young adults with the use of high sugar drinks. Therefore, children and young consumers will be the adult consumers and target audience of the future. In this study, the objective was to determine the current order and strategy of the effects of advertising on children and adolescents in the food and beverage industry. Material and Method: This study was conducted as a scope review, and the methodology was derived from published articles in PubMed directed at food marketing in children and adolescences. The study was conducted between 2008 and 2018 and focused on special cases in Turkey, Europe, and USA. Results: Food preferences develop at a very young age. Awareness levels of parents play a major role in determining the child's eating style. In recent years, the food and beverage industry has chosen young people and children as their target market. The purpose of marketing in this industry has been to create long-term brand loyalty. Conclusion: The role of advertising in the food and beverage industry may play a significant factor in influencing eating preferences and body weight of young people, which is controversial in terms of the growing epidemic of childhood obesity. Government policies are important in this regard. However, more research are still needed and may draw attention to the prevalence of food marketing on children's healthy eating.