Brand associations of Turkish soccer teams


Mumcu C., Koçak M. S.

International Journal of Sport Management, vol.13, no.3, pp.221-238, 2012 (SSCI)

  • Publication Type: Article / Article
  • Volume: 13 Issue: 3
  • Publication Date: 2012
  • Journal Name: International Journal of Sport Management
  • Journal Indexes: Social Sciences Citation Index (SSCI)
  • Page Numbers: pp.221-238
  • Lokman Hekim University Affiliated: No